Wednesday, July 26, 2017

The Texaco symbol: An exercise in the collective unconscious - Part 2

I wanted to clarify that the reappropriation of, for example, a corporate logo.... could be esoteric from your own personal perspective. The occultic elite behind these symbols play games with us, so why not send the energy right back at'em? For example, the logo for the brand "Hurley" is a play on the triple moon. From my personal perspective, there is a double meaning: the triple moon/triple goddess, and the name Hurley is where my family first settled in America (Hurley, Wisconsin).

Another example is the iconic American symbol of "Route 66." Route 66 runs from Chicago to Los Angeles, but it could have strong meaning for any person or family which had migrated from the Midwest to California or anywhere along the way. Of course it could just represent America itself, or numerous elements of more personal esoterism at the same time. One time someone gave me a Seattle Mariners cap, as they had assumed a box of them. Well I'm not a Mariner's fan; I saw that it had an "S" on it, so I assigned it my own meaning.

With letters it should be very easy, such as with the Texaco "T." Of course, it could represent America or Texas, or whatever personal occultism you want to attach to it. The Alchemical occultists at the top may have the patent to the corporate logo, but they don't own these symbols. Freemasons or Hermeticists have their own symbols, but often they use Indo-European symbols which they don't have any more claim to than many other people. I just don't think that flags, symbols, or emblems absolutely must have one-meaning. The Canadian flag, the red mable leaf, or the old red ensign flag could also also represent "North America"; or the popular but fictional Vinland flag could represent Scandinavian pride, Asatru, Canada, North America, or Neo-Pagan pride since Leif Erikson was a pre-Christian era Viking.

Excerpt from 'Occult Symbols In Corporate Logos (Pt. 2): Rediscovering Their Ancient Magical Meaning' (Richard Cassaro - - February 19, 2011):

It is very likely you’ve never noticed the large amount of pentagrams used in the logos of big corporations. To use a clichéd phrase, they are using its magic against you and your unconscious mind, tapping into and exploiting what 20th century psychologist Carl Jung called the “collective unconscious”:

“My thesis then, is as follows: in addition to our immediate consciousness, which is of a thoroughly personal nature and which we believe to be the only empirical psyche (even if we tack on the personal unconscious as an appendix), there exists a second psychic system of a collective, universal, and impersonal nature which is identical in all individuals. This collective unconscious does not develop individually but is inherited. It consists of pre-existent forms, the archetypes, which can only become conscious secondarily and which give definite form to certain psychic contents." —Wikipedia

The pentagram appeals to our “collective unconscious” because our ancestors, since ancient times all the way down through and into the 21st century, have all had experiences with this symbol. A deep and ancient part of your mind or brain knows this symbol, because your forefathers knew it, even though you personally have not had a personal experience with it.

[Right: The pentagram as the perfect symbol of man. The two “arms” of the pentagram match man’s arms. The two “legs” of the pentagram match man’s legs.]


Another term used for this collective unconscious is "genetic memory." This concept is much more prevalent with people who have shared a common culture and history for many centures. For example, Ireland or Sicily. Both are islands with distinct cultures and a history of collective foreign tyranny. It's a bio-spiritual concept.

Within a pentagram is a pentagon; and when the 5 points of a pentagram are connected, a pentagon is formed. Therefore it's like holding up a mirror to a mirror... it's infinity. Just as with collective unconscious/genetic memory, it's not limited to time and space... it's the soul, it's the blood, it's the folk, it's DNA, it's reincarnation.


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