Monday, July 24, 2017

The Texaco symbol: An exercise in the collective unconscious

The Texaco symbol

The Texaco symbol in particular resonates something within me. Perhaps a genetic memory. When I was a child, someone passed down to me a large Texaco toy truck. Someone could argue that the memory of that truck stuck with me, and that I merely perceive some mystical "memory" of this symbol. That's possible, but I'm guessing probably not. I have heard that the "T" symbolizes an ancient altar of some type. It looks like a type of altar or monument on top of a hill against the brightness of the early or late day sun. Then there's either the outline of a pentagram, or perhaps the "welcome star" which has pagan roots. There's actually a "double-vehme" with five parts of the outer circle.

There's something about this symbol which looks like it ties into ancient sun cults. The star itself has in various instances represented the outline of a man, and the altar could represent an accompanying cross as with Jesus (Horus). English Hermeticist Robert Fludd designed a symbol illustrating "man the microcosm within the universal macrocosm" in the Middle Ages. The star could be "man" and the circle could be "the universe." Somehow I believe that this metaphysical-man concept ties in with the sun mythology. These Hermeticists, Freemasons (including B'nai B'rith), Rosicrucians, and Alchemists are some strange birds. Right now they're ravaging us with their "alchemical marriage" in the form of transgenderism.

I believe that as far as the Texaco symbol is concerned, there is a clear European tie-in with the welcome star outline and perhaps the circle (the symbol of nature); along with the altar which is I think Indo-European, and the Alchemical/metaphysical aspect to it. A whole lot of things conflate as the very early Christians actually used the pentagram, the Catholic Church and some occultic groups combine solar and saturnian symbolism, and some of these crosses and altars had made their way into ancient Europe before Christianity it appears.

I have to give it to the Alchemists; they got me on this one. This symbol calls out to me. I want to walk up that hill. I suppose that one could reappropriate some corporate logo for their own symbolic meaning: Texaco oil, Blue Moon beer, Hurley casual wear, Puma footwear, etc. Not only are there caps, t-shirts, etc; but very artistic ads and sometimes some very sightly neon signs. Professional sports teams or amateur sports programs are more regionally specific, but the same idea could apply.

Excerpt from 'Occult Symbols In Corporate Logos (Pt. 1): Rediscovering Their Ancient Magical Meaning' (Richard Cassaro - - March 19, 2011):

All of these logos have an inherent power in them due to the ancient symbols they co-opt: they are so effective at influencing people, in fact, that it may seem that the use of them transcends effective marketing into the realm of mind-control.

The explanation of the symbols will come shortly, but first we must understand why these symbols are so effective. The effectiveness of these symbols depends on an understanding of Carl Jung’s theory of the “collective unconscious”. This idea, in brief, posits that humans have a genetic memory of ancient memories of humanity; a remembrance of the same rites of passages, ideas, images, etc. and so forth. These memories are shared and often take form as symbols; examples include suns symbolizing warmth, or skulls symbolizing death. He calls these embedded symbols “archetypes”, and they are a part of our makeup. According to Jung, we know them not from personal experience but from the thousands of years of experience from our ancestors.

These corporate logos, then, take advantage of these archetypes. They lie at the core of every one of us, and the big oil corporations obviously seem to know this. Let’s take the shell symbol for example, which is the logo of the Shell Oil Company.

'Texaco oil company logo meaning' (Terran Resistance - - April 23, 2013)


No comments:

Post a Comment