Tuesday, July 10, 2012

Jägermeister makes Cernic/Listian themed commercial

The German-based liquor manufacteror, Jägermeister, recently produced a television advertisement ("A seat at the table") which appears very Cernic or Listian. Actually, the stag symbol for the company is based on a Christian/hunting theme. According to Wikipedia: The Jägermeister logo, which shows the head of a reindeer with a glowing Christian cross between its antlers, is a reference to the stories of Saint Hubertus and Saint Eustace, patron saints of hunters. Still, the pagan imagery was not lost upon me. Did you notice the "wheel of the year" at the end? The eight-pointed ice wheel, with the stag symbol in the middle, was a strong image. I mean, c'mon, that's practically spelling out the Witches Sabbath! Also, they're meeting on a winter night, in a rustic lodge, on what could have been Yule. The stag symbol--above the door at the entrance, on the wall, and on the bottle--felt very Cernic; and the imagery gave the appearance of a secret society (i.e. Freemasonic, Rosicrucic, Kabalistic, Listian/German Builders Guild, Cernic, Odinic, etc.; "A stronger bond"). I realize that it was just an ad, with a sports theme, and was just for fun--which is fine--but it just felt like it had a certain German/Cernic feel to it. It's almost as though they looked at everything discussed here recently, and based an ad on it. Anyway, I liked it.

8-13-14 ADDITION: I hadn't notice the Vehmic star--symbolically speaking--on the rodeo star's face. Perhaps that wasn't intentional, but so many symbols.

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