Pirelli World Challenge Auto Racing

Pirelli World Challenge GT / GTS Race - Infineon Raceway - Sonoma, CA - August 25 2012. I noticed on one somewhat obscure sporting-related cable tv channel that they frequently have a program called the Pirelli World Challenge Auto Racing. Pirelli is a famous tire company from Milan, and has long been associated with the rise of Milan as an industrial center during the 20th century; as well as a familiar sponsor and logo to American auto racing fans. Also, for what its worth, Sonoma County is an area with a long rich history of Cisalpine people.

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