Alfa Romeo "Giulia" Super Bowl commercial

Official 2017 Alfa Romeo Giulia Super Bowl Commercial | "Dear Predictable" | Extended Cut

Alfa Romeo USA

Leave predictable behind. The all-new Alfa Romeo Giulia stirs your soul, feeds your desires and delivers a permanent escape from monotony. The Alfa Romeo Giulia says goodbye to “Predictable.” A common emotion that comes from driving any other luxury sedan. Giulia has found her true love - a driver that appreciates her for more than just her beauty. Someone who feeds her passion and embraces her power. Therefore, she must say farewell to Predictable for good.

Learn more: https://www.alfaromeousa.com

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There were several ads on the Alfa Romeo YouTube channel under "official" Super Bowl commercials, but this one was the Giulia model. In any case, this is interesting in that is seems to suggest a major upsurge of business for Alfa Romeo USA. This model is in the $42,000 price range, making it a little more affordable than most of the other popular luxury sport cars. Of course, Alfa Romeo being from Milan, Lombardy; but now is a subsidiary of FIAT, headquartered in Turin.

Alfa Romeo Giulia - Car and Driver




Official 2017 Alfa Romeo Giulia Super Bowl Commercial | Mozzafiato

AlfaRomeoUSA

Mozzafiato: To take one's breath. The Alfa Romeo Giulia gives it back.

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'How It's Made: Dream Cars' - Bugatti Veyron

I still think of Bugatti as having a tie-in with the company's Milanese founders, Ettore Bugatti and his family. Certainly the legacy has a Milanese spirit. Bugattis, in all of their forms, are truly a work of mechanical and artistic genius. I love the old ads, which are something of an art form in of themselves. The company today is headquartered in France, and owned by Volkwagon.

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Bugatti Veyron Super Sport hits 246 mph on public road

 
Although the company having changed hands internationally over time, and now owned by Volkswagon; the name "Bugatti" will always be tied to its Milanese founder Ettore Bugatti.


From the video description (TheStradman):

1200 HP Bugatti Veyron Super Sport Pur Blanc hits 246.4 MPH!!

This $2.8M, 1200 HP Bugatti Veryon Super Sport Pur Blanc 1/1 hit 246.4 mph to set a new course record at the 2014 Sun Valley Road Rally!

The Pur Blanc is a One of One commissioned for Ben Chen. The Super Sport is a limited edition version of the Bugatti Veyron that set the production car record for top speed. Only 30 Super Sport Veyrons exist. The Super Sport set the record for fastest production car with a top speed of 267mph.

The Bugatti Veyron Super Sport is powered by a 8.0L W16 that produces a whopping 1200 horsepower. The standard Bugatti Veyron produces 1,001 horsepower. The Bugatti Veyron Super Sport is valued at USD $2.8 million. The Bugatti Veyron is quad turbocharged; it has 4 turbochargers. The Bugatti Veyron gets 8mph in the city and 12mpg on the highway.

Bugatti Veyron Super Sport hits 246 mph on public road (gallery in link)

By Jeff Glucker - MotorAuthority.com - July 28, 2014

Going fast on a private stretch of race track is quite enjoyable. Especially when there happens to be enough room to really let the car stretch its legs. That is why Volkswagen owns the Ehra-Lessien testing facility in Germany, which comes with a 5.4-mile long straight. It's also the perfect place to find the upper limits of a Bugatti Veyron. Sometimes though, an owner might get a chance to push his machine in a setting that's not quite as prepared for such an endeavor.

The 2014 Sun Valley Road Rally recently took place near Ketchum, Idaho. This event turns the beautiful stretch of Highway 75 into a closed-to-public-traffic roadway that sees high-powered vehicles running as hard as they can. The proceeds go to a charity, people have a good time, and fast cars are exercised extremely well.

It was at this event where a handful of Bugatti Veyrons took to the road to see just what they could accomplish. One of the Veyron beasties in attendance happened to be of the Super Sport variety. Actually, to make it even more rare, it is also a Pur Blanc. Of the 30 Super Sports built, Bugatti produced just one in Pur Blanc guise.

The driver of the car managed to hit a top speed of 246.4 miles per hour at one point, about 21 mph down on the car's record top speed. Nevertheless, this is, as you might imagine, a new record for the Sun Valley Road Rally. Thankfully, someone captured a brief piece of the run on video, which you can see above. It's pretty amazing to note that what sounds like a jet in the distance... is the car.

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